Scott Dolling, Director for Culture, Tourism and Property, said: “Both awards are quality marks for our beaches and mean those visiting them can be sure that they are clean and safe and meet the highest environmental standards.
“Southend-on-Sea welcomes over 7 million visitors per year. With Blue Flag and Seaside Awards flying above our beaches, residents and visitors alike will know that they are among the best in the country.
“We want everyone to enjoy our beaches and help keep them award winning. We are all aware of the potential damage our waste causes to marine life and so we can all personally make a difference by disposing of rubbish responsibly when visiting the seaside.”
Jacqui Dallimore, chair of Southend Tourism Partnership, said: “Southend’s popularity relies upon clean and well-managed beaches to keep visitors wanting to come back time and again.
“Southend can now proudly boast four of the best beaches in the country, which is a testament to the huge combined effort by local businesses, the council and the many volunteers who give up their free time to keep our beaches in tip-top condition.”
Keep Britain Tidy’s Chief Executive Allison Ogden-Newton said: “The success of the 148 beaches in reaching the very high standards demanded by both awards is testament to all those who have worked so hard to protect and improve our beaches – from beach managers and volunteers to local people and businesses.
“When you enjoy a trip to a beach flying an international Blue Flag or Seaside Award, you know you are on one of the safest, cleanest and very best in the country.”