As Creative Director & Head Buyer at Amara, Sam knows exactly what works and what doesn’t. Her background in retail fashion nurtured her innate styling talent and with it came an ability to stay ahead of trends. Sam’s transition into the world of interiors was sparked by a home renovation project, leading to the inception of the luxury online homeware company. Now in its 11th year, Amara was founded on Sam’s aesthetic know-how which has led to partnerships with the world’s most luxurious brands and ensured success at every turn for the company. Sam offers an interior design service with their fantastic team. With over 20 years experience, she has worked with hundreds of clients producing beautiful interior design schemes that delight, inspire, look fantastic and work on a day to day basis too.