The Bayswater came into being in 2003 and is possibly the most famous of the Mulberry bags. It is simple and classic in style, decidedly feminine and defined by its quality finish.
In 2008, Emma Hill became Creative Director and she is credited with a change in style. Under her direction came the Daria bag which was much more casual and relaxed with a 70s vibe that nods to the company’s origins.
Mulberry had many celebrity fans, including Kate Moss who was an early adopter of the Baywater. But, in 2010, it was British style icon Alexa Chung who was the first to lend her name to a bag. The Alexa was androgynous, metropolitan and cool. It appealed to a younger market for Mulberry and it was an enormous success, becoming a bestseller across the world.
In 2014, British supermodel Cara Delavigne collaborated with Mulberry. Her collection reflected her rock chick persona and epitomised the brand’s mix of classic Britishness with rebellion.Johnny Coca
Johnny Coca became Mulberry’s Creative Director in 2015. Having previously worked at both Louis Vuitton and Bally, his passion for craftsmanship and quality leather work matched perfectly with Mulberry. His own heritage is Spanish, yet he continues to retain traditionally British qualities in his designs. Coca says, “Since joining Mulberry, I’ve sought inspiration from diverse facets of British history and culture; always with the intent to make people rethink what has come before.”Mulberry Autumn/ Winter 2019
New For AW19
For Autumn/Winter ‘19, Mulberry aims to reinvent the modern British wardrobe. It focuses on two juxtaposing British characteristics – eccentricity and reserve – combining them in a unique way so as to update a contemporary woman’s wardrobe.
Johnny Coca explains, “This season, my focus was simple: to create building blocks for a modern British wardrobe. Pieces which reflect both who women are and who they want to be.”
This idea of building blocks is evident throughout the collection. Individual pieces can be worn on their own or combined with others to construct a total outfit. There are classically tailored suits which reflect the brand’s heritage but, as ever, there is a twist.Mulberry Keeley Bag
The new shape for this season is the Keeley. It’s a contemporary feminine bag with an edge. It works perfectly for both day and evening and it comes in both satchel and shoulder bag formats. Its finishing touch – the Keystone Lock – is a new style of hardware with a chain that gives a nod to Britain’s rebellious Punk movement.
Another new addition for this season is Mulberry’s personalisation range. The brand has always celebrated individuality, so the launch of their personalised accessories fits perfectly. Their new enamel letter charms and keyrings add a finishing and personal touch to their hand-crafted bags.
Things you didn't know about Mulberry:
- The brand has its own colour – Mulberry Green - which is used on its packaging and linings.
- The Mulberry tree design was created by the founder’s sister, Rosemary Saul, in 1971.
- The new sunglasses for 2019 were inspired by John Lennon and Kate Moss.
- Mulberry Home was launched in 1991 due to demand from customers for fittings that they admired in stores.
- There are now over 120 Mulberry stores worldwide as well as the company’s digital flagship.
Find more and buy online at mulberry.com