Perrywood Garden Centre Celebrates Success
Tiptree based Perrywood Garden Centre is celebrating amazing successes at the National Garden Centre Association (GCA) Conference and Awards, the industry’s most prestigious event of the year for UL garden centres.
Hosted by comedian Jo Caulfield, the Annual Gala Dinner and Awards, held at the Crowne Plaza Hotel in Stratford-upon-Avon, saw Perrywood named 4th out of 100 Garden Centres in the ‘Garden Centre of Excellence’ ranking table – an impressive achievement for the organisation, which held 11th place in 2017.
The GCA carries out an annual inspection of all its members and uses this to compile the rankings table. The association adds up scores for a number of elements including customer service, merchandising, creativity and innovation, quality and range of products and much more. Perrywood were praised for their plant displays and use of colours; impactful and easy buying displays within their gift shop and their commitment and focus on continuing to deliver a point of difference for their home grown plants grown on site in their large nursery.
Additionally, Perrywood came 2nd in the Ruxley Rose Award for destination centres (above £4m turnover). This award recognises the best plant areas and standard is extremely high. The inspectors were very impressed with Perrywood’s creativity and quality of plants.
Not only this, Perrywood was announced winner of the prestigious Worrall Cup for its ‘Green Up Your Home’ campaign. The Worrall Cup celebrates the garden centre with the best marketing expertise, campaign or initiative. The entries were judged by an independent panel of marketing experts and selected Perrywood as a result of the centre’s commitment to unique creativity, outstanding innovation and commercial success. Their campaign focused on sharing a love of houseplants to a younger audience through exciting events and in-store promotional activity.
Alan Bourne, Owner, comments: “We are very pleased to have moved to 4th place in the GCA league table. This is an amazing achievement and is a testament to the hard work and determination of our entire team. Second place in the Ruxley Rose Award reflects our passion for plants and the knowledge and enthusiasm the team has. Both the plant area and plant production nursery teams should be incredibly proud of this accolade.”
Hannah Powell, Communications and HR Manager comments: “We are delighted to win the prestigious Worrall Cup and have given it to our houseplant team to ‘green up’! Celebrating this success is a great way to kick-start the year and we have lots more creative ideas and amazing products to showcase in 2018.”