Rolls Royce Debuts First SUV, the gorgeous Cullinan
Luxury, performance and usability have never been seen in the SUV market – until now. The long awaited release of the brand new Cullinan is the Rolls-Royce that will take drivers to the ends of the Earth in ultimate luxury. Rolls Royce CEO Müller-Ötvös says the Cullinan is the “answer to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty” and it’s easy to see why.
The Cullinan is said to have been named after the largest diamond ever discovered, which now resides in the British Crown Jewels. Much like the Crown Jewels, this Rolls Royce exemplifies an iconic status thanks to its contemporary and functional design in the face of increasingly bland SUV designs. Undoubtedly, it is the most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time.
Now, with a younger and more adventurous clientele base, Rolls-Royce has created the Cullinan, taking them completely off the beaten track and rewarding them with life’s most enriching experiences. What they didn’t want was a vehicle as ubiquitous as an SUV. “We knew we had to offer our clients what they couldn’t find in the SUV market,” continues Müller-Ötvös. “They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how they live their experiences. This approach to life demands a motor car that can go-anywhere in ultimate luxury and style – Rolls-Royce style. Hence Cullinan.”
The driver instantly recognises Cullinan as a driver’s car thanks to its thicker, smaller steering wheel. It’s heated, pliant rim hints at epic voyages which Cullinan is all too eager to begin, whilst heated and ventilated seats mean passengers will be perfectly acclimatised. Catering to the technological demands of 21st century, the latest generation of digital instruments are designed with clear and beautiful virtual needles, Rolls-Royce jewellery-like chaplets and clear lettering.
A host of other cutting-edge technology makes Rolls-Royce Cullinan the most technologically advanced car of its type in the world. Further equipment includes: Night Vision and Vision Assist including daytime and night-time Wildlife & Pedestrian warning; Alertness Assistant; a 4-Camera system with Panoramic View, all-round visibility and helicopter view; Active Cruise Control; Collision Warning; Cross-Traffic Warning, Lane Departure and Lane Change Warning; an industry leading 7x3 High-Resolution Head-Up Display, WiFi hotspot, and of course the latest Navigation and Entertainment Systems.
Why We Love It
For those not behind the wheel, the world’s most spectacular scenery is to be seen from a privileged position. Those in the rear sit higher than those in the front of the car on Rolls-Royce’s Pavilion Seating, enjoying grandstand views of their surroundings thanks to the large glazed area of Cullinan’s side windows and industry-leading panoramic glass roof.
In all in all, this high-bodied car makes the idea of authentic, luxury off-road travel a reality for the first time. It is the most practical of Rolls-Royces, the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Luxury travel is now effortless, thanks to this exciting addition.