Harrods Menswear department launched in 2019 as part of the £200million redevelopment of the luxury department store. The Menswear department has moved from the ground floor to the second floor as part of the 7 phase complete redevelopment of the menswear and sports sections.
Stretching out over 155,000 sq ft the new design from David Collins Studio combines the aesthetic of classic men's tailoring and mid-century architecture. The Menswear department originally launched in 1894 selling umbrellas, socks and more until 'The Man's Shop' was launched in 1930. Specialising in turn of the century, bespoke tailoring and ready to wear fashion from some of the world's finest designers Harrods had cemented itself as a supplier of some of the finest men's fashion across the world.
Harrods new Men's 'Superbrands Department' which now stocks the finest designer fashion that features 19 boutiques including Prada, Louis Vuitton, Gucci, Ermenegildo Zegna and Balenciaga. Each boutique offers something different with Louis Vuitton offering a personal shopping experience and Berluti has added virtual reality screens, a bar and a football table.
Simon Longland, the Head of Menswear at Harrods says: "We wanted to create menswear destination like no other - somewhere that men want to visit, will enjoy visiting, a space to inspire and excite, but most importantly offers an excellent service and product proposition. The boutiques are flagship store concepts, not department store concepts."
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"Harrods Menswear 'Superbrands Department' is the finest men's fashion supplier in the world stocking all the top designer brands for every man's fashion desires. With such top men's designers including Louis Vuitton, Gucci, Prada, Balenciaga and Valentino each brand has their own boutique so that every location has that special feel about it offering personalised styling and even a bar.
Moving from the ground floor to the second floor the menswear and sport department stretches over 155,000 sq ft and oozes luxury. The redevelopment at Harrods has been the largest the company has ever seen and it has been well worth every penny of the £200million. Having been based on the ground floor for 80 years this long due upgrade does not disappoint and is now a cut above the rest for the finest men's luxury fashion."